Huel
Article
Huel is a recurring brand in the Astral Codex Ten archive, appearing 2 times across 2 issues between February 20, 2025 and January 16, 2026. The archive places it in contexts such as “bottles of Huel”; “an intern who came once a week to bring him whiteboards, markers, and bottles of Huel”; “a frustrated groping towards meal replacements like Soylent or Huel”. It most often appears alongside Elon Musk, MAGA, Adams.
Metadata
- Category: Brands
- Mention count: 2
- Issue count: 2
- First seen: February 20, 2025
- Last seen: January 16, 2026
Appears In
Related Pages
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- Elon Musk (2 shared issues)
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- MAGA (2 shared issues)
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- Adams (1 shared issues)
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- AI corrigibility (1 shared issues)
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- AI lab (1 shared issues)
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- AI Safety (1 shared issues)
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- Alice (1 shared issues)
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- Alignment Research Center (1 shared issues)
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- All-Seeing Eye (1 shared issues)
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- Avatar (1 shared issues)
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- barberpole theory of fashion (1 shared issues)
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- Bay Area (1 shared issues)
External Links
None.
Source Context
Recovered passages from the original issue text. When the raw archive preserved outbound links inside the source passage, they are listed directly under the quote.
St. Promentius shut himself in an eremite’s cell and vowed not to leave until he had figured out the secrets of AI corrigibility. He stayed in the cell for nine years, speaking to nobody except an intern who came once a week to bring him whiteboards, markers, and bottles of Huel. At the end of nine years, the intern told him that the city planned to build an apartment tower over his cell. St. Promentius refused to break his vow and leave the cell. But he also refused his intern’s offer to inform the city of his presence, saying that “he who delays a building for any reason shall be judged with the NIMBYs”. His cell was demolished during the construction and it is assumed that he died, although others say that he only sleeps within the masonry, and will return during Crunch Time.
Okay, “I am cleverer than everyone else”, got it. His next venture (c. 1999) was the Dilberito, an attempt to revolutionize food via a Dilbert-themed burrito with the full Recommended Daily Allowance of twenty-three vitamins. I swear I am not making this up. A contemporaneous NYT review said it “could have been designed only by a food technologist or by someone who eats lunch without much thought to taste”. The Onion, in its twenty year retrospective for the doomed comestible, called it a frustrated groping towards meal replacements like Soylent or Huel, long before the existence of a culture nerdy enough to support them. Adams himself, looking back from several years’ distance, was even more scathing: “the mineral fortification was hard to disguise, and because of the veggie and legume content, three bites of the Dilberito made you fart so hard your intestines formed a tail.”