Astral Codex Ten

McDonalds

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McDonalds

Article

McDonalds is a recurring brand in the Astral Codex Ten archive, appearing 5 times across 5 issues between February 24, 2021 and August 25, 2021. The archive places it in contexts such as ""McDonalds is so great!""; “think they would gain 200 lbs if they ever stepped in a McDonalds”; “Argentina is accused of pressuring McDonalds to underprice Big Macs”. It most often appears alongside United States, Akron, Berkeley.

Metadata

  • Category: Brands
  • Mention count: 5
  • Issue count: 5
  • First seen: February 24, 2021
  • Last seen: August 25, 2021

Appears In

Source Context

Recovered passages from the original issue text. When the raw archive preserved outbound links inside the source passage, they are listed directly under the quote.

Book Review: Fussell On Class
February 24, 2021 · Original source
Proles do wage labor. High proles are skilled craftspeople like plumbers. Medium and low proles are more typical factory workers. They have a certain kind of freedom, in that they don't have status anxiety and do what they want. But they're also kind of sheep. They really like mass culture - the more branded, the better. These are people who drink Coca-Cola (and feel good about themselves for doing so), visit Disneyland (and accept its mystique at face value), and go on Royal Caribbean cruises. When they hear an ad say a product is good, they think of it as a strong point in favor of buying the product. They feel completely comfortable expressing their opinions, but their opinions tend to be things like "Jesus is Lord!", "USA is number one!", "McDonalds is so great!", and "Go $LOCAL_SPORTS_TEAM!". They are weirdly obsessed with cowboys (Fussell says cowboys represent the idea that poorer people are freer and more authentic than rich office-worker types, plus the West is the prole capital of the USA) and with unicorns (Fussell: "I've spent six months trying to find out exactly why, and I'm finally stumped"). When they have unique quirks, they tend to be things like "collecting lots of Disney memorabilia" or "going powerboating slightly more often than the other proles do". There's also a sort of desperate prole desire to be noticed and individuated, which takes the form of lots of "Personalized X" or "Y with your name on it", and also with making a lot of noise (see: powerboating). Fussell describes the most perfectly prole piece of decor as "a blue flameproof hearthrug with your family name in Gothic letters beneath seven spaced gold stars and above a golden eagle in Federal style".
A Modest Proposal For Republicans: Use The Word "Class"
February 25, 2021 · Original source
Trump stood against the upper class. He might define them as: people who live in nice apartments in Manhattan or SF or DC and laugh under their breath if anybody comes from Akron or Tampa. Who eat Thai food and Ethiopian food and anything fusion, think they would gain 200 lbs if they ever stepped in a McDonalds, and won't even speak the name Chick-Fil-A. Who usually go to Ivy League colleges, though Amherst or Berkeley is acceptable if absolutely necessary. Who conspicuously love Broadway (especially Hamilton), LGBT, education, "expertise", mass transit, and foreign anything. They conspicuously hate NASCAR, wrestling, football, "fast food", SUVs, FOX, guns, the South, evangelicals, and reality TV. Who would never get married before age 25 and have cutesy pins about how cats are better than children. Who get jobs in journalism, academia, government, consulting, or anything else with no time-card where you never have to use your hands. Who all have exactly the same political and aesthetic opinions on everything, and think the noblest and most important task imaginable is to gatekeep information in ways that force everyone else to share those opinions too.
Links For March
March 03, 2021 · Original source
27: Maybe you’ve heard of the Big Mac Index, where economists use the price of a Big Mac to determine how a country’s currency is doing? And maybe you’ve heard of Goodhart’s Law, where anything that becomes a target gets manipulated? Yeah, Argentina is accused of pressuring McDonalds to underprice Big Macs to get better terms on its debt.
Inline links: Argentina is accused of pressuring McDonalds to underprice Big Macs
Your Book Review: Down And Out In Paris And London
June 10, 2021 · Original source
I see Orwell’s dream as having come true in a limited sense. Upscale restaraunts that serve terrible food made by people working for pennies are relatively rare now( except on cruise ships). Their two primary aspects (hellish working conditions and bad food)have split and diverged and now exist in different food industry niches: on the one hand we have the modern fast food restaraunt, where the work is “done with simple efficiency…[scullions] might work six of eight hours a day” and true mid-to-upscale restaraunts, where a higher level of cleanliness and quality in preperation and ingredients is assumed, and I think in most cases, delivered upon. In these sorts of places, which Bourdain describes in Kitchen Confidential, the chefs work in hellish conditions, but are paid relatively well and work more reasonable, if irregular and nocturnal, hours. In fast food places, people are paid less but are subject to a form of basic protection borne out of the sheer size and visibility of corporations like Burger King and McDonalds. No doubt Orwell would find this situation ghastly in it’s own way, but I doubt he’d deny the life of restaraunt and hotel workers has markedly improved since the 1920s. Trouble is, Orwell doesn’t see these horrible working conditions are merely a result of people’s misguided desire to eat overpriced, low-quality food:
Inline links: Kitchen Confidential
Carbon Costs Quantified
August 25, 2021 · Original source
Check the sources for explanations of how I calculated some of these. Lbs CO2 is self-explanatory - except that in a few cases, especially those involving beef, it also includes other greenhouse gases, converted to CO2 at equivalent levels of global warming contribution. Avg US person-years is what fraction of the average American's yearly carbon emissions that much CO2 represents. So for example 0.25 means it's one-quarter of the average American's yearly emissions, and 50 means it emits 50 times as much CO2 as the average American. $ offset is how much money it would cost to offset that much carbon, by eg planting trees. Offset cost is controversial, so I've included two numbers - optimistic and pessimistic. “Optimistic” is closest to the existing consensus, and is the price at which most companies will sell you offsets. I took Native Energy's $15/ton as my guide, but there are lots of places with more or less the same price. They usually work by paying people in Third World countries not to cut down trees; since trees remove carbon from the atmosphere, this ought to offset emissions. But there are a lot of ways this can go wrong. The Third World people can accept the money, then cut down the trees anyway. Or they can take money for not cutting down trees that they never intended to cut down. Or they can take money from multiple people for not cutting down the same tree. Or they can lie and there were never any trees at all. Offset companies try to watch for these failure modes, but a lot of people are skeptical. Also, even when this represents the true price of offsetting the marginal unit of carbon, it might not scale. You will run out of trees to protect long before you run out of carbon to offset. “Pessimistic” comes from Climeworks, a company that builds giant reverse-factories which take carbon out of the air. If you’re maximally skeptical about any charity's ability to offset CO2, these are the people for you - they can literally hand you a bottle full of the carbon they removed, so you don't need to take anything on faith. But they charge as much as $1000/ton (I think other places charge less, more like $250-500/ton, but they’re still kind of experimental and you personally cannot buy offsets there). You’ll notice there’s more than a whole order of magnitude between the optimistic and pessimistic estimates - welcome to climate economics. Cost or value is kind of hand-wavey. For some things, it's the price of the item - for example, for "train trip LA -> NYC", it's the cost of a cross-country train ticket; for "eat a cheeseburger", it's the price of a Quarter Pounder at McDonalds. Other times it's about making money - for "mine one Bitcoin", it's the value of one Bitcoin (which may be wildly different now than when I wrote this, sorry). For corporations, it's their yearly revenue; for countries, it's their yearly GDP. This isn't very principled and I'm sorry. I included this so I could calculate the %Cost statistic below. %Cost is what percent of the cost/value of something it would take to offset its carbon (I used the geometric mean of the optimistic and pessimistic offset estimates for this, so a little over $100/ton; people could reasonably complain that if you believe normal offsets work, these numbers are all an order of magnitude too pessimistic). A lower number is “better”. If something’s %Cost is 10, it means that it would take 10% of the cost of item to offset the carbon produced. I gave various things whose cost is entirely based on electricity a %Cost of 45, which is the general %Cost of electricity - it will be less in places with more renewables, and higher in places with more fossil fuels. Some of these numbers are kind of arbitrary, and the whole category has weird implications - for example, if the airline company doubled the price of every ticket, their %Cost would go down, and they would look more carbon-efficient. I wouldn't make too much out of these numbers, and I’ve left them in grey to emphasize this. Sources are listed at the bottom of this post. This table can’t tell you what your ethical duties are. I'm concerned it will make some people feel like whatever they do is just a drop in the bucket - all you have to do is spend 11,000 hours without air conditioning, and you'll have saved the same amount of carbon an F-35 burns on one airstrike! But I think the most important thing it could convince you of is that if you were previously planning on letting yourself be miserable to save carbon, you should buy carbon offsets instead. Instead of boiling yourself alive all summer, spend between $0.04 and $2.50 an hour to offset your air conditioning use. But you may not want to literally offset your carbon. I use “offset” here to mean a donation that removes a linear and quantifiable amount of carbon from the atmosphere per dollar. But this is probably a less effective use of money than donating the same amount to a generic anti-climate-change charity. Clean Air Task Force is the one I’ve heard a lot of smart people recommend, though I also donate to speculative carbon removal work like Project Vesta. Depending on your philosophy of what offsetting means and when it’s acceptable, you might want to calculate how much it would take to offset your carbon use, then donate it somewhere else instead. What are the responsibilities of an ordinary citizen facing the threat of climate change? I support light yokes; if I had to advise people based on what I learned making this table, I would suggest: Try to stay informed.
Inline links: Native Energy, a lot of ways this can go wrong, Climeworks, Clean Air Task Force, Project Vesta, light yokes