Astral Codex Ten

Gervais Principle

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Gervais Principle

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Gervais Principle is a recurring concept in the Astral Codex Ten archive, appearing 2 times across 2 issues between May 10, 2022 and January 21, 2026. The archive places it in contexts such as “In Rao’s statement of the Gervais Principle:”; “the Gervais Principle; The Gervais Principle goes heavy on dev psych”; “Rao formulated his Gervais Principle as a specific response”. It most often appears alongside Dilbert Principle, Freud, Gervais Principle.

Metadata

  • Category: Concepts
  • Mention count: 2
  • Issue count: 2
  • First seen: May 10, 2022
  • Last seen: January 21, 2026

Appears In

Source Context

Recovered passages from the original issue text. When the raw archive preserved outbound links inside the source passage, they are listed directly under the quote.

Book Review: The Gervais Principle
May 10, 2022 · Original source
The Gervais Principle, by postrationalist heresiarch Venkatesh Rao, claims to be a business book.
In 2009, Rao wrote The Gervais Principle, continuing the increasing-cynicism trend. The Principle, named after The Office writer Ricky Gervais, goes:
In Rao’s statement of the Gervais Principle:
Highlights From The Comments On Scott Adams
January 21, 2026 · Original source
I have seen people try to walk this back by saying Adams only meant they would be persecuted in some way that was metaphorically equivalent to hunting, but I feel like “good chance you will be dead within the year” is saying he means the kind of hunting which literally kills you, and “police will stand down” means that it will be the sort of extremely illegal thing that police would normally react to. I have seen other people try to link this to examples of Republicans actually getting killed, such as Charlie Kirk. But Adams was telling his readers there was “a good chance” that “they” would be dead within a year, which I think implies this fate happening to a significant proportion of ordinary Republicans, not just one prominent person. Also, Kirk was five years after the comment was posted. Can we dismiss this as a joke? I think Adams has used the manipulation technique of saying things that might or might not be jokes and then strategically sticking to them or saying “What? Me? I was only joking! Haha! You can’t take a joke!” depending on which was more convenient to him at that exact second, enough times that I’m not comfortable letting him have that escape. Also, when I was replying to Joel Pollak about this, I happened to glance at his Twitter account, and one of the top tweets was a repost of someone saying that “The Democrat playbook is to arrest every single person who disagrees with them”. I think if I forced Pollak into some kind of extremely literal frame of mind - maybe asked him to bet money on whether I could tweet the words “the Democrats are wrong about immigration” in my Democrat-controlled state without getting arrested - he would admit that, okay, they don’t want to arrest literally every single person who disagrees with them. He was exaggerating for effect, probably in much the way he’s going to say that Scott Adams was exaggerating for effect. You say stuff like “The Democrats are going to HUNT YOU DOWN and LITERALLY MURDER YOU. They will TORTURE YOUR FAMILY and RAPE YOUR DAUGHTER and EAT YOUR PETS and TURN YOUR HOUSE INTO A CHURCH OF SATAN”, and what you mean is “I disagree with the Democrats and sometimes they go overboard cancelling people”. I have a post called If It’s Worth Your Time To Lie, It’s Worth My Time To Correct It. My thesis is that tolerating claims of “directional correctness” - the thing where someone asks to get a pass because even if they said wasn’t literally true, it “points to” an “emotionally correct” thing - is eventually totally corrosive. It means everyone ratchets up their claims to the highest level they think they can get away with (ie walk back later if challenged, as a motte and bailey). And then you end up with this miasma where maybe 5% of people totally believe you, and 50% of people sort of absorb the connotation and think something like that is true, and then people get terrified of the Democrats and think of them as monsters and treat politics as an existential struggle where they will genuinely get arrested or murdered unless they do it to the Democrats first, and then you get a civil war or something. I think Adams and Pollak’s milieu has in fact reached this point, and their love for these kinds of exaggerations is a big part of the cause. Adams was one of the funniest people in the world. If he was actually telling a joke, you could tell by the fact that you were laughing hysterically. “Democrats will hunt and kill you” isn’t funny. I’ll refrain from judgment about whether it was Adams’ sincerely held belief, some kind of annoying manipulation attempt, or whether Adams even recognized a difference between the two. But I think judging him on the fact that it didn’t happen is completely within bounds. … 3: Comments On The Substance Of The Piece … Zanzibar BuckBuck McFate writes: This business where boomers are tolerant of contradictions and find them amusing whereas millennials are horrified is a dynamic I've noticed as well, it seems to be true in politics also, I myself feel this hunger to be authentic all the time. I think it has something to do with the difficulty children have in putting negativity in context. They can't distinguish between a parent having a bad day and venting, or having an existential crisis. So the 50s guy was half right - you don't have to love your boss in your heart of hearts but careful what you say to your kids. Feral Finster writes: » “This is the basic engine of Dilbert: everyone is rewarded in exact inverse proportion to their virtue. Dilbert and Alice are brilliant and hard-working, so they get crumbs. Wally is brilliant but lazy, so he at least enjoys a fool’s paradise of endless coffee and donuts while his co-workers clean up his messes. The P.H.B. is neither smart nor industrious, so he is forever on top, reaping the rewards of everyone else’s toil. Dogbert, an inveterate scammer with a passing resemblance to various trickster deities, makes out best of all.” Compare with the famous observation that executives are sociopaths, management are clueless, and the workers losers. Yeah, it’s interesting to compare Rao and Adams. Rao formulated his Gervais Principle as a specific response to Adams’ Dilbert Principle, which I guess means Rao thought Adams got it wrong. Did he? The Pointy Haired Boss seems to go back and forth between Clueless and Sociopath, which is probably why Rao thought Adams’ work fell short. Dogbert is clearly Sociopath, but has no permanent role in the corporation, and doesn’t really represent a real thing you can be - his character was a ridiculous scammer who succeeded at near-impossible endeavours (like convincing people he was a Nostradamus-style mystical prophet) because the logic of the strip demanded it. Later, Adams foregrounded the CEO character more, maybe to create a purer Sociopath, letting the Boss go closer to Clueless. This is making me somewhat regret accusing Adams of wanting to be the Pointy-Haired Boss. It would have been fairer (and less of an accusation/surprise) to accuse him of wanting to be Dogbert. But again, Dogbert doesn’t represent a real thing you could be, which might have been why the PHB made a better metaphor. (contra my claim, the cover of Win Bigly shows a mashup of Dogbert and Trump. Fine, Dogbert is a thing one person can be.) You can read my full review of The Gervais Principle here. cincilator writes: Scott Alexander, former tribune of nerds now says that the sneerclub was right about everything all along? I didn’t expect that, let me tell you. Several people interpreted me as attacking nerds. I disagree - I think I was attacking self-hating nerds, because nerdiness is fine and you shouldn’t have to hate yourself for it. To spell it out more explicitly: All nerds must eventually realize they’re not going to immediately dominate everything by intellect alone. This isn’t because intellect isn’t great, it’s because 1) it’s only one of many skills, and 2) you probably aren’t even the person with the most intellect. Again, every mildly-talented person has to face this realization, whether it’s a nerd realizing he won’t be the next Einstein or a jock realizing he won’t be the next LeBron. If someone deals with this using denial (one of Freud’s maladaptive defenses), you get the nerd who says no, I really am the next Einstein, ie a crackpot, aka the sort of person who gets featured on Sneerclub. If they deal with it using reaction formation (another of Freud’s maladaptive defenses), you get the self-hating nerd, aka the sort of person who joins Sneerclub4. If they just deal with it maturely instead of spinning up maladaptive defenses against it, they’re a nerd who is hopefully good-natured and accepting of their nerdiness, and hopefully does some good work in some specific small area, and changes the world in some specific small way (or some very large way, if they can work together with other people and get lucky). Bugmaster writes: I think Adams is basically correct. Yes, facts and evidence do exist and are real; but they have virtually no impact on anything socially important -- i.e., on anything important whatsoever. Memes and charisma and persuasion are what matters if you want to achieve life goals that extend beyound yourself and your immediate family. I worry that Adams (and you) are doing something where unless the average person can solve every problem by facts and intelligence alone, then facts+intelligence lose and memes and persuasion win. But the average person also can’t solve every problem by memes+persuasion alone! If Dilbert is an 80th percentile nerd, the 80th percentile persuader is - I don’t know, a used-car salesman? Dilbert’s probably earning more money, especially nowadays when he could make L5 at Google. And if Donald Trump is a 99.9999th percentile persuader, the 99.9999th percentile nerd is Ilya Sutskever. Probably most people would slightly prefer being Trump to Sutskever, but Sutksever does have a couple billion dollars, plus the more ethereal rewards of genius; it still seems like a pretty good deal. I also think you’re doing a sort of black-and-white thinking here. Every day, great persuaders like Sam Bankman-Fried and Elizabeth Holmes end up in jail, because in fact the things that they said were true were not true. Every day, smooth-talking charismatic manipulators successfully seduce the girl into bed with them, then totally fail to turn it into a happy stable marriage, because after a few years even the dumbest woman catches on and figures out whether her mate provides real value or not. Even Donald Trump has only a 37% approval rating, because he can’t make “we should alienate our allies over Greenland” sound plausible to most of the American people. When someone’s very good at it, persuasion sometimes helps them blur facts around the edges. But that’s it. Nobody except Scott Adams and a few psychotherapists ever go to hypnotist school. Most don’t even go to any formal persuasion classes. That’s because hypnotism/persuasion isn’t really a lifehack that helps you win all the time at everything. If the world’s best hypnotist asked a room of VCs for money with a stupid business plan, he would probably fail. This isn’t to say persuasion is useless, and in certain fields it can be very powerful indeed. But let’s not go crazy and start worshipping it. The grass is always greener on the other side. The nerd sits in his cubicle and thinks “If only I were more charismatic.” But the salesman with the bright teeth and the firm handshake thinks “Man, I bet I could get out of this dead-end job if only I were smarter.”5 … 4: The Part On Race And Cancellation (INCLUDED UNDER PROTEST) … Ilya Lozovsky writes: Ninety percent of this essay is brilliant — smarter and realer than anything anyone else has written about Adams — but the end lost me. It's too generous, to the point of being a whitewash. Adams was vicious and hateful and played a material role in convincing Americans to vote for actual fascism. I don't think it's right to "hand it to him." JJ McCullough (JJM’s Shortstack) writes: Good essay, but I think you kinda yadda-yadda'd away his racist rant, which was extremely explicit and extended. I think it was the opposite of a "bog-standard cancellation," which we think of as being a slightly unfair, overzealous policing of an at least slightly subjectively offensive comment, often from years ago. But Scott went on quite a long diatribe about why black people, as a group, are dangerous and undesirable to be around, and why he, personally, goes out of his way to avoid them. Some conservatives have tried to use "bog-standard" anti-woke logic in defending him, but no, his comments really are quite explicitly and undeniably racist, if that term has any useful definition at all. Alex Wotbot writes: Now, you quoted Adams saying: “the best advice I would give to white people is to get the hell away from black people; just get the fuck away” If this was the intended point, does it really make sense that only the far-left freaked out? It’s kind of important to mention this was within a hypothetical. Suppose a survey reported that 26% of a population believes “The phrase ‘It’s OK to be blonde’ is hate speech” and another 21% weren’t sure if they agree with the statement or not. Now suppose you were blonde, would you hang around that population? Now go read the February 2022 Rasmussen Reports survey. Please do better than this, I don’t want to have to Gell-Mann memoryhole this. Many people had strong opinions on this, so I have to respond to it. But first, I want to make it extra clear in capital letters: I AM DOING THIS IN THE COMMENTS POST, TO RESPOND TO YOUR COMMENTS, AND NOT BECAUSE I THINK IT IS THE MOST IMPORTANT THING. Certain people screenshotted the one paragraph of my ten thousand word essay that discussed this and posted it on Twitter, in order to make it look like I was joining in some kind of chorus of liberals reducing Adams to his worst moment. I posted what I thought was a no-nonsense, factual description of what happened, in order not to be accused of hiding it or covering it up. It was the least important part of my essay, I’m aware that writing about it at all opens me to attack from both sides, and I discuss it here only to respond to all of you who wanted to know my opinion on it. Just don’t screenshot it on Twitter and say “LOOK SCOTT IS STILL HARPING ON THE RACE THING”, that’s all I’m asking. That having been said… To make sure we’re all on the same page - Adams’ comments were prompted by this poll, conducted February 2023. The question was: “Do you agree or disagree with this statement: ‘It’s OK to be white’” Among blacks, 53% agreed, 26% disagreed, and 21% were “not sure”. Among whites, the numbers were 81/7/13. Here’s the video of Adams’ comments: Transcript: If nearly half of all blacks are not okay with white people - according to this poll, not according to me - that’s a hate group. And I don’t want to have anything to do with them. And I would say, based on the current way things are going, the best advice I would give to white people is to get the hell away from black people. Just get the f**k away. Wherever you have to go. Just get away. Cause there’s no fixing this. This can’t be fixed. You just have to escape. That’s what I did. I went to a neighborhood with a very low black population. Because unfortunately, there’s a high correlation between the density - this is according to Don Lemon, here I’m just quoting Don Lemon, who said when he lived in a mostly black neighborhood, there were a bunch of problems he didn’t see in white neighborhoods. So even Don Lemon sees a big difference, for your quality of living, based on where you live and who’s there. So I think it makes no sense whatsoever as a white citizen of America to try to help black citizens anymore. It doesn’t make sense. Because there’s no longer a rational impulse. And so I’m… I’m gonna, uh, I’m gonna back off from being helpful to black America, because it doesn’t seem like it pays off. Like I’ve been doing it all my life, and I’ve been… the only outcome is I get called a racist. That’s the only outcome. [cackles] It makes no sense to help black Americans if you’re white… it’s over. Don’t even think it’s worth trying. Totally not trying. Is this racist? I have a piece called Against Murderism, where I talk about why it’s so hard for people to agree on questions about “racism”. The summary: although it would be possible to have someone be purely, axiomatically racist - having it be a premise of their reasoning that they hate black people - in practice few people are like this. More typically, people have some argument more like: I don’t like [specific bad thing]
Inline links: https://substackcdn.com/image/fetch/$s_!KA_U!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa2cb6162-0262-4c4c-8048-e8355f38967a_900x280.gif, If It’s Worth Your Time To Lie, It’s Worth My Time To Correct It, writes, writes, the famous observation that executives are sociopaths, management are clueless, and the workers losers, The Gervais Principle, writes, 4, writes, 5, writes, JJM’s Shortstack, writes, writes, this poll, Against Murderism