Apollo
Article
Apollo is a recurring concept in the Astral Codex Ten archive, appearing 2 times across 2 issues between August 30, 2021 and October 10, 2022. The archive places it in contexts such as “to convince people he was the god Apollo”; “he abandoned even Arius and returned to Apollo”. It most often appears alongside 9-11, Acceptable Losses, Acceptable Losses: The Debatable Origins of Loss Aversion.
Metadata
- Category: Concepts
- Mention count: 2
- Issue count: 2
- First seen: August 30, 2021
- Last seen: October 10, 2022
Appears In
Related Pages
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- 9-11 (1 shared issues)
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- Acceptable Losses (1 shared issues)
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- Acceptable Losses: The Debatable Origins of Loss Aversion (1 shared issues)
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- Adraste (1 shared issues)
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- Alex Imas (1 shared issues)
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- America (1 shared issues)
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- American Jews (1 shared issues)
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- Angels (1 shared issues)
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- Antilles (1 shared issues)
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- Antão Gonçalves (1 shared issues)
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- Arian heresy (1 shared issues)
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- Arianism (1 shared issues)
External Links
Source Context
Recovered passages from the original issue text. When the raw archive preserved outbound links inside the source passage, they are listed directly under the quote.
Green is one of these five studies, and it does superficially find loss aversion. But Fishburn and Kochenberger have done something weird. They argue that “loss” and “gain” aren’t necessarily objective, and usually correspond to “loss relative to some reference frame” (so far, so good). In order to figure out where the reference frame is, they assume that the neutral point is wherever “something unusual happens to the individual’s utility function” (F&K’s words). So they shift the zero point separating losses and gains to wherever the utility function looks most interesting! After doing this, they find “loss aversion”, ie the utility curve changes its slope at the transition between the loss side and the gain side. But since the transition was deliberately shifted to wherever the utility curve changed slope, this is almost tautological. It isn’t quite tautological: it’s interesting that most of the utility curves had a sharp transition zone, and it’s interesting that the transition was in the direction of loss-aversion rather than gain-seeking. But it’s tautological enough to be embarrassing. Still, this is Fishburn and Kochenberger’s embarrassment, not Kahneman and Tversky’s. And Fishburn and Kochenberger included this study in their review alongside several other studies that didn’t do this to the same degree. Kahneman and Tversky just cited the review article. I don’t think citing a review article that does weird things to a study really qualifies as “systematic misrepresentation.” I guess I’m having a hard time figuring out how angry to be, because everything about Fishburn and Kochenberger is terrible. The average study in F&K includes results from 5-10 executives. But the studies are pretty open about the fact that they interviewed more executives than this, threw away the ones who gave boring answers, and just published results from the interesting ones. Then they moved the axes to wherever looked most interesting. Then they used all this to draw sweeping generalizations about human behavior. Then F&K combined five studies that did this into a review article, without protesting any of it. And then K&T cited the review article, again without protesting. I have to imagine that all of this was normal by the standards of the time. I have looked up all these people and they were all esteemed scientists in their own day. And I believe the evidence shows K&T summarized F&K faithfully. Shouldn’t they have avoided citing F&K at all? Seems like the same kind of question as “Shouldn’t Pythagoras have published his theorem in a peer-reviewed journal, instead of moving to Italy, starting a cult, and exposing his thigh at the Olympic Games as part of a scheme to convince people he was the god Apollo?” Yes, but the past was a weird place. As best I can tell, K&T’s citation of G&P agrees with the authors’ own assessment of their results. Their citation of F&K agrees with the reviewers’ assessment and with a charitable reading of most of the studies involved, although those studies are terrible in many ways which are obvious to modern readers. I would urge people interested in the whodunit question to read Kahneman and Tversky’s original paper. I think it paints the picture of a team very interested in their own results and in theory, and citing other people only incidentally, and in accordance with the scientific standards of their time. I don’t feel a need to tar them as “misrepresenters”. III. Okay, But Is Loss Aversion Real? Remember, all that is about the personal deficiencies of Kahneman and Tversky. Realistically there have been hundreds of much better studies on loss aversion in the forty years since they wrote their article, so we should be looking at those. Here Hreha cites Gal & Rucker: The Loss Of Loss Aversion: Will It Loom Larger Than Its Gain? It’s a great 2018 paper that looks at recent evidence and concludes that loss aversion doesn’t exist. But it’s a very specific, interesting type of nonexistence, which I think the Hreha article fails to capture. G&R are happy to admit that in many, many cases, people behave in loss-averse ways, including most of the classic examples given by Kahneman and Tversky. They just think that this is because of other cognitive biases, not a specific cognitive bias called “loss aversion”. They especially emphasize Status Quo Bias and the Endowment Effect. Status Quo Bias is where you prefer inaction to action. Suppose you ask someone “Would you bet on a coin flip, where you get $60 if heads and lose $40 if tails?”. They say no. This deviates from rational expectations, and one way to think of this is loss aversion; the prospect of losing $40 feels “bigger” than the prospect of gaining $60. But another way to think of it is as a bias towards inaction - all else being equal, people prefer not to make bets, and you’d need a higher payoff to overcome their inertia. Endowment Effect is where you value something you already have more than something you don’t. Suppose someone would pay $5 to prevent their coffee mug from being taken away from them, but (in an alternative universe where they lack a coffee mug) would only pay $3 to buy one. You can think of this as loss aversion (the grief of losing a coffee mug feels “bigger” than the joy of gaining one). Or you can think of it as endowment (once you have the coffee mug, it’s yours and you feel like defending it). These are really fine distinctions; I had to read the section a few times before the difference between loss aversion and endowment effect really made sense to me. Kahneman and Tversky just sort of threw all all this stuff out and saw what stuck and didn’t necessarily try super hard to make sure none of the biases they discovered were entirely explainable as combinations of some of the others. G&R think maybe loss aversion is. They do some clever work setting up situations that test loss aversion but not status quo or endowment - for example, offering a risky bet vs. a safer bet. Here they find no evidence for loss aversion as a separate force from the other two biases. Somewhere in this process, they did an experiment where they gave participants a quarter minted in Denver and asked them if they wanted to exchange it for a quarter minted in Philadelphia. 60% of people very reasonably didn’t care, but another 35% had grown attached to their Denver quarter, with only 5% actively seeking the novelty of Philadelphia. Psychology is weird. I understand why some people would summarize this paper as “loss aversion doesn’t exist”. But it’s very different from “power posing doesn’t exist” or “stereotype threat doesn’t exist”, where it was found that the effect people were trying to study just didn’t happen, and all the studies saying it did were because of p-hacking or publication bias or something. People are very often averse to losses. This paper just argues that this isn’t caused by a specific “loss aversion” force. It’s caused by other forces which are not exactly loss aversion. We could compare it to centrifugal force in physics: real, but not fundamental. Also, you can’t use this paper to argue that “behavioral economics is dead”. At best, the paper proves that loss aversion is better explained by other behavioral economic concepts. But you can’t get rid of behavioral econ entirely! The stuff you have to explain is still there! It’s just a question of which parts of behavioral econ you use to explain it. Complicating this even further is Mrkva et al, Loss Aversion Has Moderators, But Reports Of Its Death Are Greatly Exaggerated (h/t Alex Imas, who has a great Twitter thread about this). This is an even newer paper, 2019, which argues that Gal and Rucker are wrong, and loss aversion does have an independent existence as a real force. There are many things to like about this paper. Previous criticisms of loss aversion argue that most experiments are performed on undergrads, who are so poor that even small amounts of money might have unusual emotional meaning. Mrkva collects a sample of thousands of millionaires (!) and demonstrates that they show loss aversion for sums of money as small as $20. On the other hand, I’m not sure they’re quite as careful as G&R at ruling out every other possible bias (although I don’t have a great understanding of where the borders between biases are and I can’t say this for sure). The main point I want to make is that all the scientists in this debate seem smart, thoughtful, and impressive. This isn’t like social priming experiments where one person says a crazy thing, nobody ever replicates it at scale, and as soon as someone tries the whole thing collapses. These have been replicated hundreds of times, with the remaining arguments being complicated semantic and philosophical ones about how to distinguish one theory from a very slightly different theory. If that takes replicating your result on a sample of thousands of millionaires, people will gather a sample of thousands of millionaires and get busy on the replication. Just overall really impressive work. I don’t feel qualified to take a side in the G&R vs. Mkrva debate, but both teams make me really happy that there are smart and careful people considering these questions. And this is just a drop in the bucket. Alex Imas also links Replicating patterns of prospect theory for decision under risk, which says: Though substantial evidence supports prospect theory, many presumed canonical theories have drawn scrutiny for recent replication failures. In response, we directly test the original methods in a multinational study (n = 4,098 participants, 19 countries, 13 languages), adjusting only for current and local currencies while requiring all participants to respond to all items. The results replicated for 94% of items, with some attenuation. Twelve of 13 theoretical contrasts replicated, with 100% replication in some countries. Heterogeneity between countries and intra-individual variation highlight meaningful avenues for future theorizing and applications. We conclude that the empirical foundations for prospect theory replicate beyond any reasonable thresholds. Beyond any reasonable thresholds! IV. Do Nudges Work? or, How Small Is Small? Continuing through the Hreha article: For a number of years, I've been beating the anti-nudge drum. Since 2011, I've been running behavioral experiments in the wild, and have always been struck by how weak nudges tend to be. In my experience, nudges usually fail to have *any* recognizable impact at all. This is supported by a paper that was recently published by a couple of researchers from UC Berkeley. They looked at the results of 126 randomized controlled trials run by two "nudge units" here in the United States. I want you to guess how large of an impact these nudges had on average... 30%? 20%? 10%? 5%? 3%? 1.5%? 1%? 0%? If you said 1.5%, you'd be right (the actual number is 1.4%, but if I had written that out you would have chosen it because of its specificity). According to the academic papers these nudges were based upon, these nudges should have had an average impact of 8.7%. But, as you probably understand by now, behavioral economics is not a particularly trustworthy field. I actually emailed the authors of this paper, and they thought the ~1% effect size of these interventions was something to be applauded—especially if the intervention was cheap & easy. Unfortunately, no intervention is truly cheap or easy. Every single intervention requires, at the very minimum, administrative overhead. If you're going to do something, you need someone (or some system) to implement and keep track of it. If an intervention is only going to get you a 1% improvement, it's probably not even worth it. Uber infamously had a team of behavioral economists working on its product, trying to “nudge” people in the right direction. Relatedly, Uber makes $10 billion in yearly revenue. If they can “nudge” people to spend 1% more, that’s $100 million. That’s not much relative to revenue, but it’s a lot in absolute terms. In particular, it pays the salary of a lot of behavioral economists. If you can hire 10 behavioral economists for $100,000 a year and make $100 million, that’s $99 million in profit. Or what if you’re a government agency, trying to nudge people to do prosocial things? There are about 90 million eligible Americans who haven’t gotten their COVID vaccine, and although some of them are hard-core conspiracy theorists, others are just lazy or nervous or feel safe already. (source) Whoever decided on that grocery gift card scheme was nudging, whether or not they have an economics degree - and apparently they were pretty good at it. If some sort of behavioral econ campaign can convince 1.5% of those 90 million Americans to get their vaccines, that’s 1.4 million more vaccinations and, under reasonable assumptions, maybe a few thousand lives saved. Hreha says that: Every single intervention requires, at the very minimum, administrative overhead. If you're going to do something, you need someone (or some system) to implement and keep track of it. If an intervention is only going to get you a 1% improvement, it's probably not even worth it. This depends on scale! 1% of a small number isn’t worth it! 1% of a big number is very worth it, especially if that big number is a number of lives! A few caveats. First, a small number only matters if it’s real. It’s very easy to get spurious small effects, so much so that any time you see a small effect you should wonder if it’s real. I’m ready to be forgiving here because behavioral economics is so well-replicated and common-sensically true, but I wouldn’t blame anyone who steers clear. Second, Hreha says: To be honest, you can probably use your creativity to brainstorm an idea that will get you a 3-4% minimum gain, no behavioral economics "science" required. Which leads me to the final point I'd like to make: rules and generalizations are overrated. The reason that fields like behavioral economics are so seductive is because they promise people easy, cookie-cutter solutions to complicated problems. Figuring out how to increase sales of your product is hard. You need to figure out which variables are responsible for the lackluster interest. Is the price the issue? Is the product too hard to use? Is the design tacky? Is the sales organization incompetent? Is the refund/return policy lacking? etc. Exploring these questions can take months (or years) of hard work, and there's no guarantee that you'll succeed. If, however, a behavioral economist tells you that there are nudges that will increase your sales by 10%, 20%, or 30% without much effort on your part... Whoa. That's pretty cool. It's salvation. Thus, it's no surprise that governments and companies have spent hundreds of millions of dollars on behavioral "nudge" units. Unfortunately, as we've seen, these nudges are woefully ineffective. Specific problems require specific solutions. They don't require boilerplate solutions based on general principles that someone discovered by studying a bunch of 19 year old college students. However, the social sciences have done a good job of convincing people that general principles are better solutions for problems than creative, situation-specific solutions. In my experience, creative solutions that are tailor-made for the situation at hand *always* perform better than generic solutions based on one study or another. Hreha is a professional in this field, so presumably he’s right. Still, compare to medicine. A thoughtful doctor who tailors treatment to a particular patient sounds better (and is better) than one who says “Depression? Take this one all-purpose depression treatment which is the first thing I saw when I typed ‘depression’ into UpToDate”. But you still need medical journals. Having some idea of general-purpose laws is what gives the people making creative solutions something to build upon. (also, at some point your customers might want to check your creative solution to see whether it actually gives a “3-4% minimum gain, no behavioral economics required”, and that would be at least vaguely study-shaped.) Third, everyone who said nudging had vast effects is still bad and wrong. Many of them were bad and wrong and making fortunes consulting for companies about how to implement the policies they were claiming were super-powerful. This is suspicious and we should lower our opinion of them accordingly. In a previous discussion of growth mindset, I wrote: Imagine I claimed our next-door neighbor was a billionaire oil sheik who kept thousands of boxes of gold and diamonds hidden in his basement. Later we meet the neighbor, and he is the manager of a small bookstore and has a salary 10% above the US average... Should we describe this as “we have confirmed the Wealthy Neighbor Hypothesis, though the effect size was smaller than expected”? Or as “I made up a completely crazy story, and in unrelated news there was an irrelevant deviation from literally-zero in the same space”? All the people talking about oil sheiks deserve to get asked some really uncomfortable questions. And a lot of these will be the most famous researchers - the Dan Arielys of the world - because of course the people who successfully hyped their results a lot are the ones the public knows about. Still, the neighbor seems like a neat guy, and maybe he’ll give you a job at his bookstore. V. Conclusion: Musings On The Identifiable Victim Effect I actually skipped the very beginning of Hreha’s article. I want to come back to it now. It begins: The last few years have been particularly bad for behavioral economics. A number of frequently cited findings have failed to replicate. Here are a couple of high profile examples: The Identifiable Victim Effect (featured in the workbooks I wrote with Dan Ariely and Kristen Berman in 2014)
Inline links: Kahneman and Tversky’s original paper, The Loss Of Loss Aversion: Will It Loom Larger Than Its Gain, https://substackcdn.com/image/fetch/$s_!2VLm!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8c49b44a-8850-4ac8-9a88-3dd07718a648_397x305.png, Loss Aversion Has Moderators, But Reports Of Its Death Are Greatly Exaggerated, Alex Imas, Replicating patterns of prospect theory for decision under risk, They looked at the results of 126 randomized controlled trials, others, https://substackcdn.com/image/fetch/$s_!1gY_!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F5b127d7c-045a-4266-b515-a0e9201ce651_571x382.png, a previous discussion of growth mindset, the workbooks I wrote with Dan Ariely and Kristen Berman in 2014
The whole great history of the Arian heresy might have been invented to explode this idea. It is a very interesting history often repeated in this connection; and the upshot of it is in that in so far as there ever was a merely official religion, it actually died because it was merely an official religion; and what destroyed it was the real religion. Arius advanced a version of Christianity which moved, more or less vaguely, in the direction of what we should call Unitarianism; though it was not the same, for it gave to Christ a curious intermediary position between the divine and human. The point is that it seemed to many more reasonable and less fanatical; and among these were many of the educated class in a sort of reaction against the first romance of conversion. Arians were a sort of moderates and a sort of modernists. And it was felt that after the first squabbles this was the final form of rationalised religion into which civilisation might well settle down. It was accepted by Divus Caesar himself and became the official orthodoxy; the generals and military princes drawn from the new barbarian powers of the north, full of the future, supported it strongly. But the sequel is still more important. Exactly as a modern man might pass through Unitarianism to complete agnosticism, so the greatest of the Arian emperors ultimately shed the last and thinnest pretense of Christianity; he abandoned even Arius and returned to Apollo. He was a Caesar of the Caesars; a soldier, a scholar, a man of large ambitions and ideals; another of the philosopher kings. It seemed to him as if at his signal the sun rose again. The oracles began to speak like birds beginning to sing at dawn; paganism was itself again; the gods returned. It seemed the end of that strange interlude of an alien superstition. And indeed it was the end of it, so far as there was a mere interlude of mere superstition. It was the end of it, in so far as it was the fad of an emperor or the fashion of a generation. If there really was something that began with Constantine, then it ended with Julian.
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